The Reis Release #6

What I’m reading…

Influence: The Psychology of Persuasion by Robert Cialdini

This book has been talked about and recommended so much and so far, it’s been very compelling. To research for this book, Dr. Cialdini worked undercover in fields like sales (as a used car salesman), PR, advertising, and fundraising to discover what makes people comply with demands of others.

Preview: Harvard social psychologist Ellen Langer demonstrated this unsurprising fact by asking a small favor of people waiting in line to use a library copying machine: Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush? The effectiveness of this request-plus-reason was nearly total: Ninety-four percent of those asked let her skip ahead of them in line. Compare this success rate to the results when she made the request only: Excuse me, I have five pages. May I use the Xerox machine? Under those circumstances, only 60 percent of those asked complied.

What I’m listening to…

Serge Faguet – How to biohack your intelligence with everything (on the Kevin Rose Show)

This interview was mind-blowing. Serge, a tech entrepreneur, is so intense about doing focused work. I was impressed by his raw honesty and deep knowledge on improving his personal performance. He wrote a popular blog post called, I’m 32 and spent $200K on biohacking. Became calmer, thinner, extroverted, healthier & happier. He gives tips on sleep, health, supplements and more. I enjoyed tidbits such as enhancing learning by exercising afterwards and learning about a product called Oura, which is a tech-enabled ring that tracks your sleep. Finally, he mentioned that he learned a lot from Learning How to Learn on Coursera (the most popular course in the world).

What I’m pondering…

What percent of news is newsworthy? There’s a growing movement of people who are of the view that if something is newsworthy then they’ll be notified via a different medium and prefer not to read the news. Shouldn’t there be a smart and genuine filtering device that knows what kind of news you will want to read based upon your browsing history/cookies and set preferences (maybe there is or it’s called Twitter?)?

Quote I enjoyed…

“The only zen you find at the mountaintops, is the zen you take with you.” I’d like to pair this quote with the following cartoon.

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